Revolutionizing B2B Sales Prospecting with AI-Powered Pipeline Intelligence from SalesPlay

June 30, 2025
MarketsandMarkets launches SalesPlay, a unified AI sales agent platform that boosts prospecting, pipeline visibility, and deal velocity for B2B teams.

MarketsandMarkets is redefining enterprise _sales intelligence_ with the official launch of its proprietary AI-powered platform, SalesPlay. Designed to supercharge B2B sales teams with execution intelligence, SalesPlay brings together sales enablement, sales engagement, and pipeline intelligence into a single, unified experience.

The platform directly tackles the fragmented nature of modern B2B buying by addressing core sales challenges—ineffective sales prospecting, diminishing returns from traditional CRM tools, and the complexity of long sales cycles. SalesPlay is not just another intent data solution; it operates as a sales AI agent, dynamically surfacing buyer intent signals, automating outreach, and delivering hyper-personalized messaging to decision-makers.

SalesPlay integrates seamlessly with leading CRM systems, operating like a CRM AI agent and Salesforce AI agent to empower teams with contextual intelligence. It ensures reps are always aligned with buying signals, helping them engage with high-potential accounts at the right time with the right message—amplifying deal velocity and increasing close rates.

To empower GTM leaders, the launch is supported by a whitepaper, “Future of AI-Powered Sales,” which outlines how AI agents and intelligent automation are setting new benchmarks in sales enablement. It presents actionable frameworks for shifting from static workflows to dynamic, outcome-based sales strategies that prioritize speed, personalization, and relevance.

Early adopters of SalesPlay report measurable gains—reduced sales prospecting effort, better targeting precision, and improved sales conversion by aligning outreach with real-time buyer behavior. The platform’s strength lies in combining AI-driven pipeline intelligence with actionable insights, helping sales teams uncover hidden opportunities and shape demand instead of merely chasing it.

To guide enterprise leaders navigating the saturated sales tech space, MarketsandMarkets has also released a comparative blog on SalesPlay vs. Draup and other tools. The verdict: SalesPlay is not just another sales intelligence platform—it is a strategic sales AI agent that turns complex buyer journeys into predictable revenue paths.

Built on MarketsandMarkets' legacy in deep domain expertise and market intelligence, SalesPlay continuously evolves—powered by billions of data points across industries. This ensures that B2B sales organizations stay agile, proactive, and ahead of the curve.

Under the leadership of CEO Sandeep Sugla, MarketsandMarkets is embedding real-time intelligence into the core of B2B selling. With SalesPlay, the company is ushering in a new era where AI agents don’t just support sales teams—they lead them.

 

MarketsandMarkets Industry News Desk

 

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Sales Intelligence Market

$2.0 BN
2019
$3.4 BN
2024

AI Sales Platform for B2B Teams | SalesPlay vs. Draup Comparison by MarketsandMarkets

SalesPlay is redefining enterprise sales. Powered by AI, it delivers buyer intent, CRM automation, and pipeline intelligence in one seamless experience.

SalesPlay: Revolutionizing B2B Sales with AI-Driven Pipeline & CRM Intelligence

MarketsandMarkets launches SalesPlay, a unified AI sales agent platform that boosts prospecting, pipeline visibility, and deal velocity for B2B teams

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